Your Compelling Introduction

Are you getting as many clients as you’d like from your “elevator speech?”

What could it be like to attract ideal clients, and have them sell themselves?

You’re networking, at an event, or simply meet someone while out and about.

They ask “What do you do?”

Your answer goes nowhere. Perhaps you bore them, or even annoy them. You give them your card, but it will end up in the trash, and you will be forgotten. And just as bad, perhaps you get business cards from everyone you meet, & waste hours trying to “prospect” them.

Everyone is in the client acquisition business, but you work too hard at it. Over 99% of those you prospect have no use for your product or service. Of those that could be your client, you don’t “connect” with them, and you work extra hard trying to convince them to become a customer. (Too few “convert.”)

Sound familiar?

It was like that for me, despite studying sales and marketing for years, trying all sorts of things. I was great at helping businesses achieve greater success. And it wasn’t me they didn’t like. Somehow, I blew the first impression, and it was nearly impossible to win them back. What I didn’t know, it all started with my answer of how I help people.

A better way to prospect and sell?

Eventually, I recognized a very different way to get clients. The first step is to wow them with your introduction: a very brief, compelling, memorable “elevator speech” that begins pre-qualifying who you’re talking to, and helps the right people sell themselves on you and what you offer. In a few seconds!

A simple, organic set of steps that begins with saying the right thing to the right people. (Not saying the wrong thing to the wrong people. Or saying the wrong thing to the right people!)

Here’s what I’ve seen with the right message: the right people begin listening intently. They might physically lean in, or their expression shows real interest. In some cases, they might say “I think I need that.” (I have even seen people run across a room, asking to be a client, checkbook or wallet at the ready.)

No, seriously! They know they sorely want something (different), and already are curious to know if you’re the one to solve their needs. Within about five minutes of conversation, they’re already well down your “sales funnel,” and you know if they’re a “suspect” or a prospect.

They might think of someone else who needs what you offer. They’ll remember you, the next day, next week, next month, when they run across a good referral for you.

Step by strategic step…

Your very brief message can be that great first impression. Your quick introduction is part of your initial brief conversation, what you align the rest of your sales and marketing upon. Every step that follows can lead your ideal client to come closer to becoming your customer.

Easily. Naturally. Respectfully. And quickly.

Clients that are a delight to do business with. That will pay you more as a specialist, not as a common general practitioner, the way thousands of your competitors portray themselves. And with the passing months, your reputation as the in-demand, go-to expert will increase.

Yes, I learned it for myself, over many, many years. (And I have the scars from doing this or that wrong, over all those years.) I’ve been teaching others how to do this, too, and in just weeks. I can help you craft your attention-grabbing, value-packed, stand-out introduction.

“You will never change your life until you change something you do daily.” — John C. Maxwell

But don’t just take my word for it: book a Kickstart Strategy Session with me, describe your specific Ideal Client, and we’ll begin the process. Only if and when you and I see that this will help you land more clients and we both want to work together, will I present my program to you. No hard-sell. No relentless attempts to close you.

It’s up to you to decide if you want to learn a better system to get plenty of great clients. And have a truly committed ally to help you get there.